Managing products by item ID, rather than item UPC, is IdeaPoint’s Item Master – a hierarchical product management system, which organizes product information by category, fine line and drill down. The item master has the ability to export private label information, offer full audit tracking of every field in every table and is also date and region sensitive, allowing for individually maintained costs, retails and upcharges. Item master is fully integrated with IdeaCentral for use with promotions and also permits retail comparisons between your store and that of your competitors.